The global project name is 'Adidas x Parley RUN FOR THR OCEANS'.
Adidas, Palipo The Ocean, and Runtastic (health fitness platform application) have joined forces to "promote awareness of marine environmental protection through sport and spread action for environmental protection".
In particular, Adidas X Palin Laodao Ocean combines digital run and audio run using mobile apps, as well as actual running, and various methods to raise awareness of the marine environment everybody around the world. .
# Digital Run
During World Ocean Day Weekend from June 5 to 11, runners around the world join the Runforth Ocean project, which announces the importance of protecting the marine environment by participating in the digital run through adidas sports mobile app and runtastic.
Running mileage for people around the world during this week is accumulating, and you can see in real-time how much of the world's runners are participating. In addition, people can listen to 'Story Run' by downloading it from the cardist app for exclusive use of practice. Through this, Parley's action strategy 'AIR (avoiding: interception, blocking, redesign : Redirection) and how to contribute to the protection of the marine environment.
# Live Run (NYC Run)
World Marine Day June 8, where the United Nations Ocean Conference is held. Adidas x sells for the first time running marine protection in New York with a running community, environmental activist, artist, influenza and reporters. The event, which will be held in New York in a 5k night-run, will show more willingness to protect the marine environment and demonstrate willingness to protect the environment by more than 500 runners shining in the blue.
On June 6, 200 runners will gather together to participate in a global run project, "Live Run," a group run event that will leave a record on the runtest.
On this day, participants wear blue clothing symbolizing the clean blue sea and do not use any plastic products. Adidas Korea's live run will be available from 6 pm on May 29th through Adidas Run Base Facebook Seoul
# Audio Run
While running, the innovative Runtastic Cardio app was developed to inspire participants and inspire awareness of the ocean. By listening to this audio run guided by marine environmentalists, listeners will become more aware of the importance of the oceans and how they can protect the oceans, and will be able to strengthen their awareness of the oceans.
"Plastic pollution is one of the biggest threats to the oceans," said Eric Liedtke, General Manager of Adidas Global Brands.
In 2015, Adidas signed a partnership with Parley for the Oceans to address this problem, promising to take the lead in protecting the marine environment, and the first step toward eliminating virgin plastic from production to supply
This year we will use Parley Ocean Plastic ™ to produce more than a million pairs of shoes. "" Our goal is to further develop a global movement that will stop polluting the ocean with plastic.
Through 'Adidas x Palli La Forda Ocean', we want to change the behavior of marine protection by combining the power of sport and the propagation power in digital environment. Adidas said it was also planning a platform that would allow anyone to participate in everyday activities such as running, while participating in protecting the marine environment and participating in discontinuing use of disposable plastics by changing participants' perceptions.
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